The Fiat Chrysler Automobiles’ flagship UK dealer will supply the luxury department store with vehicles for its entire winter campaign – a celebration of Italian style in the UK entitled ‘Britalia’ – which runs from now until the end of the year.

Harvey Nichols, whose own flagship store is in London’s Knightsbridge, has linked up with Motor Village UK for a series of exciting and high-profile events including a wine tasting evening at the Italian Embassy, a VIP cocktail reception, a Christmas party customer experience, and several instore product placements.

During November, a selection of passenger cars from all the FCA brands will be represented outside Harvey Nichols’ Knightsbridge store, including the Fiat 500 Riva and 124 Spider, Abarth 595C Competizione and 124 spider, Jeep Grand Cherokee and Renegade and Alfa Romeo Giulia and 4C Spider.

And last night (10 November) at the official launch of ‘Britalia’ in the stylish Fifth Floor Bar at Harvey Nichols, Motor Village displayed two Fiat 124 Spiders, and supplied five additional Fiat 500X as official shuttles for VIP customers and guests.

Additionally, Harvey Nichols’ website features a promotional video for Italia Independent sunglasses in which director Lapo Elkann is seen driving a Fiat 500 Riva and visiting the Motor Village UK London showroom.

“All of us at Motor Village UK are proud and excited to officially announce the co-marketing agreement as official car partner to global luxury retailers, Harvey Nichols,” says Fabio di Prima, managing director, Motor Village UK.

“The collaboration for such an important celebration of Italian culture is an excellent one for Motor Village UK. Last night’s launch reception was a great success, and we look forward to the coming months working with Harvey Nichols.”